ABOUT

I’m a New York transplant that managed to sneak out of the state without the accent before spending time designing for the travel, hospitality and gaming industries in Las Vegas. Eventually, I took a gamble on Winston-Salem, North Carolina. I’ve lived in NC for 16 years now, so I’m officially licensed to say “y’all” when it feels right. 

I am a seasoned veteran with over 20 years of experience as a creative leader building brands through advertising, design and content — from automotive to finance, hospitality to agro, B2B to D2C, CPG to retail to services. 

Don’t be fooled by my quiet and cool-under-pressure demeanor, I have a killer design sense and a meticulous eye for detail — they’re like my 6th and 7th senses. I’m a doer who gets sh*t done and I have been known to come to the rescue and save the day, a time or three.

When I am not plugged in making cool things, I am spending time with my amazing wife, son and daughter — dreaming of our next beach adventure 🏖 or just being outside together. I am a bit of a perfectionist and enjoy a perfectly poured craft beer and crafting the (almost) perfect fantasy football lineup. #3xChamp 🏆

When I’m not watching hours of The Office reruns (I just can’t get enough of it! #thatswhatshesaid), I’m watching NFL and NCAA 🏈 #GoBills 🦬 #FightOn ✌

email: mikehermancreative@gmail.com

phone: 336.529.9534

EXPERIENCE

MYTHIC (VP, CREATIVE DIRECTOR)

2024 – PRESENT CHARLOTTE, NC

CLIENTS: CRETE UNITED, CARSTAR, AMERICAN STANDARD, EDPNC, SPECTRUM, WILMINGTON, NEW HOLLAND CONSTRUCTION

THE VARIABLE (ASSOCIATE CREATIVE DIRECTOR)

2019 – 2023 WINSTON-SALEM, NC

• Directing creative development and leading creative and cross functional teams for Frigidaire, Electrolux, Advance America, Purpose Financial, Bonnie Plants, Scotts Miracle-Gro, Lumos Fiber Internet, Wake Forest University Athletics and more.

• Managing creative direction and collaborating with writers, creatives, social, media, production and account teams to provide creative strategy and brand creative across all media channels and touch points to support business and marketing goals and strategic objectives. 

• Developing conceptual campaigns for broadcast, print, digital, social and other channels. 

• Client relations, presentation and pitching big creative ideas. 

• Overseeing and directing various aspects of campaign executions including video, still and print productions. 

CLIENTS: ADVANCE AMERICA, BASF, BONNIE PLANTS, CHILD DEVELOPMENT SCHOOLS, ELECTROLUX, FIDIUM FIBER INTERNET, FOOTHILLS BREWING CO., FORTUNA CREDIT, FRIGIDAIRe, IMC InVESTORS MANAGEMENT CORP., LUMOS FIBER INTERNET, LOWES FOODS, NAPA AUTO PARTS, NORTHSTATE COMMUNICATIONS, PERCH LOANS, PURPOSE FINANCIAL, REVEL XP, SCOTTS MIRACLE-GRO, TEALL SPORTS ENTERTAINMENT, THURGOOD MARSHALL COLLEGE FUND, WAKE FOREST UNIVERSITY ATHLETICS

PACE (DESIGN DIRECTOR)

2018 – 2019 GREENSBORO, NC

CLIENTS: WALMART, GOLD’S GYM, AAA Automotive GROUP, WELLS FARGO, TIAA Financial, FOUR SEASONS

MULLENLOWE (Associate Director OF DESIGN)

2017 – 2018 WINSTON-SALEM, NC

CLIENTS: NC Lottery, Pep boys, DOVE, CSX, ULTA BEAUTY, SMALL BATCH BEER CO., NEW HOLLAND

MULLENLOWE (SENIOR DESIGNER)

2012 – 2017 WINSTON-SALEM, NC

CLIENTS: NC Lottery, Pep boys, DOVE, FOOD LION, SPROUT TV, HANES, TRESEMMé, HONDAJET, CSX, McGraw Hill FINANCIAL, YOuFiT Health Clubs, ULTA BEAUTY, XYLEM, SMALL BATCH BEER CO., GAZELLE

MULLEN (DESIGNER)

2007–2012 WINSTON-SALEM, NC

CLIENTS: NEW BALANCE, MEN’S WEARHOUSE, TJ MAXX, SUNTRUST, WACHOVIA, EMBARQ, EXTENDED STAY HOTELS, BASF, CSC, LAQUINTA INNS & SUITES

ONSITE CREATIVE (SENIOR DESIGNER)

2005–2007 LAS VEGAS, NV

CLIENTS: Ameristar RESORTS & CASINOS

ONSITE CREATIVE (DESIGNER)

2003–2005 LAS VEGAS, NV

CLIENTS: Ameristar RESORTS & CASINOS

FREELANCE (DESIGNER)

2003 NEW YORK

CLIENTS: VARIOUS